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Auction Marketing
Advertising & Promotion: Auction Advertising, LLC is owned by the
principals of Oglesby & Company Auctioneers and may be employed
by the seller to provide the advertising and promotion required for
a successful auction. Upon contracting for employment, Auction
Advertising, LLC will assemble an effective media strategy designed
to maximize advertising dollars.
The marketing campaign will begin approximately six weeks in advance of the sale. Please contact us for detailed information regarding the marketing of your property. We can be reached at (800) 533-1135.
The following is a list of advertising vehicles typically utilized in the marketing of real estate at auction.
Direct Mail: Our buyers list is categorized
by property type and geographic region. You will benefit from the
comfort level that our buyers have in the integrity of the
purchasing process at an Oglesby and Company
auction.
Publications: We utilize both
newspapers and trade journals in our advertising campaigns. We also
utilize subscription based slick mags as they are read by people
within demographically defined special interest groups. It is
important to remember that many of these publications have extended
ad deadlines.
Broadcast Media: Both
Television & Radio ads are utilized when
appropriate.
Signage: Property Specific
signs and billboards.
Internet Exposure: We utilize about 35
world-wide real estate websites & trade forums frequented by
specific buyer types. Many sites we use are limited to member
access, therefore providing very high ratios of qualified
buyers. These sites are increasingly productive in creating
global awareness of commercial property, residential property, and
land tract auctions. Many Oglesby and Company buyers are
global business people, confirming our realization that even the
most diminutive property may draw credible, capable buyers from the
four corners of the
globe.
Telemarketing: We call known
interested parties from previous sales as well as call all
interested parties for your specific property. We strive to build a
rapport with buyers so that we can be assured that all questions or
concerns are answered in advance of the
auction.
Total Budget: After reviewing the
property inventory, your auction team will determine the amount of
money necessary to implement an effective advertising campaign. We
will then explain that budget in detail. One critical fact for you,
the client, to understand is that the marketing budget will be used
for the direct marketing and sale expenses of your auction. Labor
utilized in the preparation of the sale is the responsibility of
Oglesby and Company, Auctioneers.
Bidder’s Packet: A comprehensive bidder’s package will be compiled and prepared for each sale. It will then be printed and made available to each and every prospective buyer of your property.
Testimonial:
(Referencing the
division of family acreage among family members and
a variety of
public bidders.)
“The plain fact is that you took charge of family property that will be important to our grandchildren, could have been important to Lee’s grandchildren, and presented it fairly to the biggest array of bidders you, we and Lee could generate, and there is no way to thank you for the way
you did it.”
Gordon W. Nugent
Peoria, IL
2745 Grace Manor • Lakeland, FL 33812
P: 863-533-7900 • F: Docs@OglesbyAuctioneers.com • info@OglesbyAuctioneers.com